Verizon is selling Tumblr, the blogging social network that Yahoo purchased for $1.1 billion, to the owner of WordPress for a small sum.

Why did Yahoo and Tumblr fail?

The main reason Tumblr never worked out is that the platform never figured out a way to turn its large user base into ad dollars. Tumblr suffered from lack of ad-product innovation, eclipsed by Instagram and then Snapchat; management collision with Yahoo; and multiple sales reorganizations in recent years.

Does Verizon still own Tumblr?

Verizon has agreed to sell Tumblr to Automattic Inc., the owner of WordPress.com, Verizon announced today. Terms of the deal were not disclosed, but an Axios article said the sale price is “well below” $20 million.

How much money did Yahoo lose on Tumblr?

In 2016, Yahoo wrote off its Tumblr investment as a $230 million loss and hinted that the actual loss could be nearly the entire $1 billion.

Is Tumblr shutting down 2020?

31 March 2020: The app will no longer be available for download. Service to existing users and subscribers will continue until July 1, 2020, at which point the app will be shut down. Subscribers who are still active at that time will receive a refund.

How is Tumblr doing now 2021?

Tumblr website traffic decline Tumblr’s total web traffic is on the decline—January 2021 is down by 20.5 million visits from January 2020 —and not even the COVID-19 lockdown could drive visitors back to the once-popular blogging platform (SimilarWeb, 2021).

Does Yahoo still own Tumblr?

In 2013, Yahoo bought Tumblr for $1.1 billion. But Yahoo ultimately wrote off much of Tumblr’s value. Verizon took over Tumblr in 2017 when it acquired Yahoo. … Automattic chief executive Matt Mullenweg told the Wall Street Journal that he has long been a Tumblr user and sees the site as complementary to WordPress.

How much value did Tumblr lose?

Just a few years ago, the site was worth $1.1 billion. That means under the stewardship of Yahoo and Verizon, Tumblr has lost a whopping 99.8 percent of its value.

Is Tumblr dead?

Tumblr isn’t dead. Tumblr is ranked as the 14th most popular sites in United States and as of March 1, 2015, Tumblr hosts over 225.1 million blogs and more than 104.9 billion posts in total.

Who bought out Tumblr?

On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for Yahoo! Inc. to acquire Tumblr for $1.1 billion in cash.

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What has happened to Tumblr?

What happened to Tumblr after they banned adult content? … In 2019, Tumblr was bought by the WordPress owner Automattic for less than $3million, compared with its once-$1.1 billion price tag.

How popular is Tumblr now?

In 2020, Tumblr had 29.4 million users in the US. Compared to only five years prior, where Tumblr has 21 million US users, it’s fair to say that the platform has made some considerable improvements in its numbers.

How does Tumblr make money?

Just like other social media platforms with huge user base, Tumblr makes money through targeted advertisements. Since Tumblr place advertisements in the user dashboard, the company likes to call it sponsored post. … These type of advertisements are called in-stream ads.

What app is better than Tumblr?

Blogger Google Blogger is a free alternative to Tumblr that is owned by the tech giant Google. This platform has a web-based post editor and allows you to post up to 100 blogs per account.

Why isn't Tumblr popular anymore?

Tumblr’s ban isn’t a small issue for the site. Producers of NSFW content are less than one percent but consumers of it take up almost a quarter of Tumblr’s user base. … Tumblr’s decline has been evident for years. The site has suffered from a lack of user growth, losing artists to other media sites such as Instagram.

What has replaced Tumblr 2019?

• Mastodon.
• WordPress.
• Blogger.
• Pillowfort.
• Medium.
• NewGrounds.
• Ello.
• Reddit.

What percent of Tumblr users are female?

CharacteristicReachFemale7%

How does Tumblr make money 2021?

1. Ads. You can place ads on your blog to promote other brands’ products. …
2. Affiliate links. Does Tumblr make money via affiliate programs? …
3. Advertise your work. …
4. Share your travel blog content. …
5. Book reviews. …
6. Sell ad space. …
7. Create and sell Tumblr themes. …
8. Teach others to use Tumblr.

How do Tumblr blogs make money?

One way to monetize your Tumblr blog is with ads via Google Adsense, Yahoo Bing Contextual Ads, Infolinks or another company that offers this service. You can set up an account with the service you choose and start monetizing your Tumblr blog.

Is Tumblr good for business?

Tumblr is a great tool for business, and yet, there are many companies that overlook this social media platform. By making use of Tumblr for business, you are exposing your company to a world of opportunities.